If you watch some ads you may get a taste of what not to do, as for instance in the bathroom redo commercial, complete with a sing-song delivery as the speaker’s voice goes up at the end of each and every sentence (to drive the listeners truly nuts!).
Also, speak clearly and enunciate each word. Unlike the commercial done by a
faux children’s band where (I must admit that this was quite an achievement),
the little lead actor did the entire recording without moving his lips or jaws!
And, this is important, if the audience cannot remember the name of the
product or service right after viewing the commercial, then technically that
ad is a dud, a failure. An award-winning
professional in the industry told me that. He should have called it "Commercial-Making 101.")
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