Old So What

  If you watch some ads you may get a taste of what not to do, as for instance in the bathroom redo commercial,  complete with a sing-song delivery as the speaker’s voice goes up at the end of each and every sentence (to drive the listeners truly nuts!). Also, speak clearly and enunciate each word. Unlike the commercial done by a faux children’s band where (I must admit that this was quite an achievement), the little lead actor did the entire recording without moving his lips or jaws! And, this is important, if the audience cannot remember the name of the product or service right after viewing the commercial, then technically that ad is a dud, a failure.  An award-winning professional in the industry told me that.  He should have called it "Commercial-Making 101." ) 

  When it comes to disgusting TV commercials, BUT the all-body deodorant ads have supplanted everything else!   Yikes! Actors with screen size shots of their armpits, and spraying their nether regions by putting the product down their pants. Help, I’ve died and gone to the hell of bad taste! I don’t want to see your armpits, or bask in the splendor  of whatever you have that should be covered up. Spare me, please. Spray on your own time, in your own space.   I don’t need a demonstration.   I get the idea.   Keep your graphics to yourself! And I’m not so sure that all that spraying and rolling-on of deodorant product is so good for you. Try washing, and a discreet limiting of deodorant to the parts of your body that you know for sure from actual experience tend to smell without help from a deodorizing product. Think for yourself.